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Science is the centre we revolve around, selling without proof is not what we do.
Good chemistry for mindful skin - Our Formulation Pillars:

1. We start with evidence, not trends. Every active has to arrive with independent, third-party data proving it works on skin. Supplier promises don't count — if it can't back itself up, it doesn't make the cut.

2. When an ingredient is promising but under-studied, we don't guess. We do the reading ourselves — peer-reviewed papers, dermatological and cosmetic-science literature — before we'll build a formula around it.

3. A great ingredient can still fail once it's blended and bottled. So we test the finished formula on real skin — the claims are earned by the product you actually use, not a lab-perfect version.

4. Efficacy that fades isn't efficacy. Following EU stability and challenge-test guidelines, we stress-test every formula against time, heat, and microbes — so it's as potent on your last pump as your first.

Read the pillars. Read the study. Then let your skin decide — that's the only review that counts.

Clinically proven for visible results

Less oil. More hydration. After one wash. Measured immediately after a single use

*Independent double-blind, non-comparative study. 33 female volunteers, oily to combination skin. Measurements taken 10 minutes after a single cleanse. Individual results vary.

  • • 67.91% reduction in sebum — Sebumetry*
  • • 19.08% increase in skin hydration — Corneometry*
  • • 100% effective makeup removal confirmed through expert evaluation of digital images*
  • • 100% reported no itching, stinging or burning*
  • • 94% notice smoother skin with a healthy glow*
Before - Week 0 After - Week 4Before After

Pore Count

What this study does and doesn't prove

We'd rather tell you the shape of our evidence than let you assume it's bigger than it is.

What it proves

Measured, instrumented results on 33 women with oily to combination skin, immediately after one use, in a double-blind protocol. Sebum down 67.91%. Hydration up 19.08%. Zero adverse reactions at every time point.

What it doesn't prove

This was a single-use study, not a long-term one — we can tell you what happens ten minutes after you wash your face, not what happens after six months. It was non-comparative, so we can't claim our cleanser outperforms any specific other product.

Thirty-three people is a real clinical panel. It is not a large one. We'll keep testing, and we'll publish what we find either way.

The good stuff starts here. T h e   g o o d   s t u f f   s t a r t s   h e r e .

Join our community to test products before anyone else, get ingredient deep-dives, and shape what we make next.